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Job Description

Job Title: Marketing Manager
Location: Hindlip
Salary: 35k - 40k

Job Purpose:
• Develop consistent and coherent marketing strategies in line with overall objectives and key performance indicators across all the Club's business activities
Act as the Brand Guardian, oversee the approval of all marketing material and develop creative solutions to bring to life the brand positioning.
• Implement brand guidelines across all product areas including Ticketing, Hospitality, Retail, Community, Foundation and Conference and Events marketing
• Work with the General Operations Manager and Business Operations department to implement sales strategies in order to maximise attendances at all rugby games and other non-rugby events
• Manage the Marketing & Fan Engagement Executive and Creative & Brand Executive to oversee the production of all marketing collateral including social media, direct mail, email, SMS campaigns, radio, out of home, digital and print advertising
• Manage the relationship of third party suppliers including creative agency, media buying agency, radio, print production, tourism, website, app
• Manage the CRM system
• Work with the commercial team to support integration of club sponsor/partners including executing marketing and communications rights
• Oversee the approval of all marketing copies, and establish a reliable process for ensuring core brand assets are approved across the business
• Develop regular post-campaign reporting and tracking for all marketing activities to demonstrate return on investment of all marketing spend
• Oversee the club's tone of voice in conjunction with the Communications Manager, working with the communications team to ensure club messaging is on brand through internal media communication and external outlets
• Develop a social media strategy through market research and best practice
• Oversee the use of video content via the communications team to ensure high quality and regular content is produced including player/coach interviews, match ticket promotional content, exclusive behind-the-scenes content and ensuring best practice is taken from other organisations
• Manage the marketing and communications budgets
• Manage the marketing and communications team
• Produce all reporting as required
• To undertake any other duties deemed commensurate with the post and as directed by management and / or the Company

Office Workforce are responsible for thousands of temporary, temp-to-perm and permanent vacancies across the Midlands. We operate from several prime locations in the area, and are likely to have an office right near you. Our team offer a unique service tailored to match your precise needs, and can assist you with the following job categories; Clerical and Administration, Call Centre, Customer Services, Sales and Business Development, Secretarial and PA, Professional and Management. We are always on the lookout for the very best talent, so if you know anyone, refer them to our professional and friendly team who will be more than happy to help.